EXHIBITheAPP: LAND25+1 & NATURAL RECALL

22 September – 15 October 2015 | Casa dell’Architettura | Rome

Casa dell’Architettura in Rome will house, from the 22nd of September to the 15th of October LAND25+1 and NATURAL RECALL.

After the great success in Moscow, the two exhibitions continue the European tour in Rome, with the common aim to investigate the relationship between Natural World and Human Universe.

The joined partecipation of the two exhibitions in Rome wants to explore the connections between man and nature, throughout design and with a landscape & a graphic design approach.

The event is promoted by LAND, co.me and GTower.

LAND
Landscape Architecture Nature Development, is a group of professionals working in the field of landscape architecture, established in 1990 in Milan by Andreas Kipar and Giovanni Sala, where research and interdisciplinarity are at the base of the working practice.

CO.ME
is a creative agency based in Treviso and Milan, founded by Giulia Comba e Stefano Meneghetti, specialized in the development of innovative solutions in the field of visual and strategic communication projects, both in the Italian and in the inter national scenary.

GTOWER
is a studio based in Milan, born from the common will of Giorgia Bimbatti, Mauro Santella e Pier Antonio Zanini. GTower works mainly on publishing, new media and on corporate and brand identity projects, with the aim to promote in a high qualitative way the evolution of the graphic language, both in the professional and in the educational field.

EXHIBITheAPP
Developed and released in occasion of Moscow Exhibition, it allows iPhone and iPad users to enjoy the exhibition throughout their devices, entering ad hoc multimedia contents thanks to the innovative iBeacon technology, that will make the visitors live a unique experience.
The app is developed by Studio co.me in partnership with Agile Mobile, and it’s part of the communication strategy of NATURAL RECALL.

LAND25+1
A Tribute to Italian Landscape
is an exhibition that arrives in Moscow after the huge success of the first Italian tour in Milan, Venice and Torino, going through 25 years of LAND Group’s research projects on Italian landscape.

Born with the aim not to be just a retrospective, but to explain how landscape design can give new life and dignity to both urban and rural landscapes.

NATURAL RECALL
Elective Affinity Communication Project
NATURAL RECALL is a no profit communication project, which sees the participation of people with different life experiences and professional skills, united by the same necessity to be closer to Nature, to its rhythm and colors, to values like balance and slowness, and by the aim to develop communication projects about contemporary life’s social topics.

NATURAL RECALL is a thought, a message, a philosophy and for this reason it may grow and touch different art forms able to increase people’s awareness and make humans reconsider vegetable beings as an example of balance, evolutionary flexibility, and social vision.

In 2014 the project asked to about one-hundred international graphic designers and visual poets with a poetry, a sign, and a sensitivity perfectly in line with the spirit of the project, to express their special affinity with a plant, throughout graphic, infographic, illustrated and photographic artworks.

Along these two years the project has produced an art publication and an artistic calendar, THE BOOK & THE CALENDAR, and three temporary exhibitions in Venice, Moscow and Rome.